"It's all about personalisation... CRM for Retail allows us to keep the conversation with the customer relevant, and relevant conversations equal sales....."
"The software's powerful predictive analytics enables Blacks to interact with customers in an engaging way, selling them products that were timely and relevant based on their purchase history and analytical predictions."
Meaningful Customer Insights
Easy to use customer centric analytics, with the ability to analyse and segment your customers using data from across the whole business
Use data from all channels to shape promotions, solidify brand, increase sales and build merchandising ranges
See your customers and their purchasing triggers in new ways by understanding what makes them different in store, on line, on a mobile device or via social media via Single Customer View
Keep marketing costs low by using predictive and automated tools which result in one to one customers engagement
Increase sales by using the power of big data to turn untargeted promotions into carefully crafted personal and relevant campaigns
Insight allows you to treat your customers as individuals and eliminate the blasting email attitude to reduce unsubscribes, abandoned baskets, increase sales conversion and raise response rates
Improve your customer acquisition rates
Turn browsers into buyers by implementing personalised content based on activity
Listen to the 1.5 billion customers using social media to identify trends and attract new customers.
Target prospective customers by using clustering techniques to send relevant offers and promotions to entice them to respond
Boost customer engagement and loyalty via personalised marketing
Reward your customers for being loyal by using advanced campaign tools to send automated campaigns based on their behaviour and purchasing patterns
Stand out from your competitors by rendering personalised recommendations to your website for each customer so they are more likely to purchase
Print personalised coupons at Point of Sale to entice the customer into making return purchases
View social media interactions and target social customers to boost brand recognition and loyalty
Listen to your customers opinions via customer surveys and product reviews to increase customer satisfaction and retention
Understand the lifetime value of different customer segments so that marketing budget is focused on those customers who provide the most value
Close the loop using data to prove effectiveness and ROI
Accurately measure the increase in revenue across campaigns and product categories as a direct impact of CRM activity.
See how the sending of personalised targeted communications increases click through rates and sales conversions.
Show how your marketing budget is being used effectively as a direct correlation to increase revenue.