of respondents state that irrelevancy is the main reason for unsubscribing
payback delivered for every £1 spent on CRM activities
of retailers are struggling with online/offline integration
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94% agree that personalisation is critical to current and future success
Despite some encouraging figures from the British Retail Consortium showing that retail sales rose 1.8 per cent year-on-year in August, it was reported in Marketing Week that many retail marketing strategies are still in 'defence mode', continuing to rely heavily on discounting and sales promotion to pull in customers. Are these retailers missing a ...
It's almost impossible to mention customer data without a reference to Tesco. First to see the benefit of consumer insight, Tesco rolled out its Club loyalty card in 1995 and quickly began turning raw customer data into profitable information. Within a year, it became the UK’s top supermarket, demonstrating that knowledge is indeed power. Especially...News archive
Today's customers have access to more information and have more choices than ever before. Customers are also individuals with widely different needs and aspirations. Retail businesses thrive when they are able to respond to these needs; to create offers and a level of personal engagement that are deeply relevant. In today's digital, multi-channel world your customers...